When Lil Yachty’s newest rap group went on their newest tour, I couldn’t pass up the opportunity to design conceptual merchandise.
The group is reminiscent of multi-faceted hip-hop groups from the 90’s — like the postmodern Wu-Tang Clan or Public Enemy. The Concrete Boys have good individual talent, but when they come together they create solid bodies of work. I wanted the merchandise to reflect their variety through unity.
