The Insight: Temptation is irresistable and indulgence is an intimate thrill. Many want to keep sex sweet while savoring the moment safely.

Durex aims to redefine safe sex as an indulgence opposed to a responsible necessity. Through the visuals of delightful and cheeky desserts, Durex presents safe sex as desirable as the richest desserts. Pleasure doesn’t have to come with sacrifice. “Indulge Safely“ employs the universal language of desserts – playful, indulgent, and satisyfing.