TyBalm is an all purpose body balm brand based in Los Angeles, California. It’s owned and operated by model and internet personality, Tyson Salomon. A 100% organic body balm, TyBalm provides nutrient rich moisturizing to dry skin, giving your body a beautiful glow while replenishing your skin barrier.
The inspiration for the branding of TyBalm draws from summers in 1970 Rio de Janeiro, Brazil. TyBalm represents a similar aesthetic to that era and a similar likeness in its organic, care-free, healthy & fun lifestyle approach.
The moodboard to the left coveys the aesthetics drawn upon while branding TyBalm. Vibrant colors, seductive allure, suntans and good music. As well as the base color palette which utilizes vibrant PANTONE colors. The photography from Blake Smith below is what inspired this aesthetic.
